True Marker

Social Media

Overview

A new company providing accessible at-home health test kits required static and video ads to be developed for their initial market launch and the following first couple of months on the market.

Scope

Paid Ads
Product Photography Guidelines
SEO
Social Media
Storyboarding
Template Standardization
Video

Predefined Brand Assets

Predefined Brand Assets

Storyboards

Video Ads — Focus: Brand Introduction

Intro — Symbol Transition

For the initial 15 sec brand awareness videos that kicked off the company's launch in June of 2021, one of the transition animation styles that implemented showcased the brand's iconic symbol.

Closing Lockup — Product Shot

To keep consistency and continuity across all of the produced brand awareness videos, a similar closing animation including their wordmark, header and product shot is used throughout.

Static Ads — Focus: Brand Introduction

Paid Ads — Add to Cart