An up-and-coming small town brewery based out of Jona, Switzerland seeking to re-establish their market presence. As the brewery grew in popularity, the owners sought to give the brand a more professional, distinguishable appearance while maintaining the humorous, quirky aesthetic they are known for through their label designs. The rebrand began with their logo. The new design showcases beer bottles on a conveyor belt becoming happier as they are filled. The rebrand continued, expanding across all products, including new label illustrations for their rapidly expanding product offering.
Art Direction
Branding
Illustration
Label
Logo
Merch
Packaging
Print
